Client

AIG

Project

Brand & Product

The Challenge

Insurance is a grudge purchase. The negative is always the focus. Scaremongering is rife, and people generally do not have a good association and experience with the insurance industry. The challenge was to refocus people to the fact that insurance can be a positive force in life.

The Idea

We developed a strategic approach wrapped up in the tagline ‘For Times Like These’ which then became the foundation for all brand and product content. It simply laid out that in good times and bad, AIG will be there for you, through every stage of life. Accidents happen, theft happens, but so do good things like buying your first home and car.

The Outcome

Campaign is currently in development. There will be a suite of Brand and Product content that will run across TV, Digital, Social and Radio.

The Impact

To be advised once campaign has been completed.